I’ve finally taken the plunge after over a year of deliberation! The Candy Tree will always have a special place in my heart but it is time to move on to the next chapter in my crafty life.
Emma Dickie Design sums up everything about my jewellery, knitwear and cross stitch pieces. It’s more professional and unique to me.
The Candy Tree came about from my college days – I had painted a tree with a lollipop head and the name seemed to fit with my vibrant beaded jewellery. However that was before I was aware of how important Search Engine Optimisation (SEO) was to an online business. Google searches for my business name brought up results for party planning companies and product photos of actual candy trees. I hadn’t heard of these before but they are centerpieces often made from sweets. Also, ‘TheCandyTree’ wasn’t actually available as an Etsy shop name so I went with ‘TheCandyTree125’ and I’ve always hated having this extra number after my name.
Now I am EmmaDickieDesign – no numbers! Plus when you Google my name you will be sure to find me smack bang at the top of the page!
I’m very excited about this new step. I already have my new branding printed on business cards and earring cards so I’m raring to go.
As a way of introducing my customers to my new shop name I would like to offer a coupon code. Simply use coupon code EMMADICKIEDESIGN for 15% off everything in my Etsy shop!
It’s an exciting time as I also intend to streamline my range of products. Please keep checking back in my Etsy shop to see how things progress!
I’ve been thinking about it, putting it off, and then thinking about it some more…it may be time to change my shop name!
There are a number of reasons I have come to this conclusion, namely:
- Candy trees are the name of lollipop centrepieces (which I don’t sell), however there are many companies out there that do sell them, and quite often have ‘Candy Tree’ in their name!
- The name isn’t available on Etsy or many other sites I use, hence the use of ‘125’ at the end – this means that if people just search for The Candy Tree, they will no doubt find one of these other companies before they find me.
I’ve been putting off this name change because it will involve a lot of hard work – I will need to make sure that Etsy, Twitter, Facebook, etc all have the name available and I would like a .com and .co.uk as well… and that’s once I finally decide on a name!
I originally wanted my name to be something clever, perhaps a play on words or even a Scottish word that meant something related to crafts, knitting or handmade, however that was proving too difficult!
I’ve now gone in a completely different direction and may end up using a more personal name – something that takes me back to my childhood and is definitely unique to me. I don’t mean to sound so mysterious but I would hate to post the name here before I’m ready to purchase my domains, only to find some evil person buys it up for themselves!
It may be a little while before I take the plunge – I still have a lot of business cards, thank you cards and earring cards with my Candy Tree branding and I don’t want the whole lot to go to waste… so for now, watch this space!!
Photo by ed_needs_a_bicycle
If you’ve had to change your Etsy shop name for whatever reason, I would really love to hear how it went – how did you tackle updating all of your social media pages and links? Did you run into any trouble along the way? Please leave your comments below!